I'm on Nationals.com, and if you click on any article, you see a web ad on the right hand side of the page. The first panel looks like this:
Hmm... they've drawn me in. The Nationals lose a lot, but even I can't argue that you Zimmerman delivers web gems on a regular basis. OK, I'll watch. When's the game on, I think to myself? MASN knows that's what I'm thinking, so the helpfully switches to the next game time... except... Doh!